MarTech

Martech is capturing a bigger share of the overall marketing budget in organizations. It now accounts for about 23% of total marketing spend, up from 16% just a year back, according to a recently...
Sep 24, 2018
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Internet of Things (IoT) is the most adopted emerging technology by marketers, according to the recently released State of the Martech 2018 report released by Walker Sands Communications. It is the...
Jul 12, 2018
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More than two-third marketers expect their companies’ marketing technology (martech) budget to increase in 2017. Seven out of ten marketers think their companies invest the right amount in martech,...
Nov 11, 2016
4,240
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Business Intelligence (BI) tools are on top of the martech shopping list of C level executives in marketing this year. According to C-Level 216 Marketing Study published by customer analytics...
Apr 26, 2016
4,738
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Of late, there has been a lot of discussion around if the CMO is going to spend more on technology than the CIO. After some analyst reports, this has been a favorite discussion topic in the media...
Jan 20, 2016
2,573
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Martech. How much marketing? How much tech? The question has dominated the debate around digital transformation for quite some time now. Martech, after all, is the basic building stone of digital....
Nov 06, 2015
6,252
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Marketers have managed to seize the digital transformation agenda in organizations, almost on the sole promise of moving it faster. Corporate IT, traditionally geared up to manage cost and compliance...
Nov 05, 2015
2,528
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Exactly three years back, research firm Gartner predicted that by 2015, as much as 25 percent of organizations would have a Chief Digital Officer.   In the last few years, digital transformation has...
Oct 26, 2015
3,678
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