"A long-term 5 year plan is there in our agenda along with deploying business analytics, providing mobility, looking into closed-loop marketing and utilizing mobile apps," says Jitendra Mishra, VP - IT & CIO, Wanbury Ltd.
Jitendra Mishra, VP – IT & CIO, Wanbury Ltd. talks to CIO&Leader, keeping the Vision 2020 in perspective.
Excerpts from the interview:
Scenarios that are likely to impact your industry by the year 2020?
Lot of digitization is happening towards research and development, sales and marketing and IoT. Some of the key themes we have taken are making our factories more intelligent; provide IT innovation and technology to our medical representatives and leadership team so that they utilize this strategy effectively.
What will your agenda comprise of in 2020?
Technology can play a great role for the business. The long-term goal is to look into how IT can help and re-define business models and at the same time, explore how we can take faster decisions. So a long-term 5 year plan is there in our agenda along with deploying business analytics, providing mobility, looking into closed-loop marketing and utilizing mobile apps.
Challenges you foresee due to rapid evolution of technology by 2020?
Change management is the biggest hurdle for us. This is the reason this business piece also needs to be looked as how the change management can be properly deployed using technologies, which can help make the life of consumers better.
Personal goals for 2020?
Get a permanent seat in the board/leadership team to find out opportunities as to what can be integrated and what innovation we can bring using IT to business models.