At the Google I/O developer conference, leading industry players announced the development of Google TVan open platform that adds the power of the web to the television viewing experience, ushering in a new category of devices for the living room. Intel, Sony, and Logitech, together with Best Buy, DISH Network and Adobe, joined Google to announce their support for Google TV.
Over the past decade, the Internet has created unprecedented opportunity for innovation and development across the world, but so far the web has largely been absent from living rooms. With Google TV, consumers will now be able to search and watch an expanded universe of content available from a variety of sources including TV providers, the web, their personal content libraries, and mobile applications.
Google TV is based on the Android platform and runs the Google Chrome web browser. Users can access all of their usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe Flash based content all from the comfort of their own living room and with the same simplicity as browsing the web.
When coupled with the Intel Atom processor CE4100, Intels latest system-on-a-chip designed specifically for consumer electronics, the new platform will offer home theatre quality A/V performance. Sony and Logitech said they would be delivering products based on the new Intel Atom processor and running Google TV later this year. While Google TV is designed to work with any TV operator, at launch the user experience will be fully optimized when paired with DISH Network.