The new initiative aims to take digital transformation expertise to emerging businesses across the country
VMware launched the 2018 “Tomorrows Edge - Business Innovation Tour”, a unique technology session to help growth markets accelerate their digital transformation agenda. The 2017 edition of this tour was a resounding success across the 10 cities it covered. This year in the first phase, the company will focus on New Delhi, Coimbatore, Hyderabad and Pune. The sessions in each city will focus on the ways in which enterprise technologies, such as mobility, end-user computing, virtualization, business continuity & disaster recovery can enable businesses achieve more with less.
As global leaders in cloud technologies and digital transformation, VMware has the right technology to help emerging businesses optimize their resources and stay focused on their business goals. Through the Business Innovation Tour, VMware will connect with businesses across industries and markets, and help them stay on the digital transformation path. They will demonstrate how the growing markets can effectively manage their IT infrastructure, reduce management costs and allow work flexibility to their mobile workforce. Businesses will be able to identify ways of addressing their Digital Transformation challenges as well as understand the importance of technologies like mobility and end user computing. This will help them to achieve sales effectiveness, responsiveness, operational excellence, and collaboration with internal and external stakeholders.
Sundar Balasubramanian, Senior Director – (Commercial Sales and Partners), VMware said, “The 2017 tour witnessed great response from growth markets that had us meeting 1500+ CXO’s who found our solutions apt and integral for their Digital Transformation journey. As the Indian Digital Transformation story gains momentum, it is crucial to expand the reach and efficacy of Digital Transformation by supporting businesses across verticals and markets thereby making the transition successful. With India being on fast track mode with Digital Transformation, we continue to work towards helping the emerging businesses get the right technology to expand their business and reach the target customers.”
The digital transformation story in India and APAC is undergoing rapid change. According to IDC’s “MaturityScape Benchmark: Digital Transformation in APEJ, 2018”, organizations in Asia-Pacific (excluding Japan) (APEJ) have progressed from resisting digital transformation to exploring digital transformation initiatives. However, only 1.2% of organizations in the region meet the gold standard of being “digital disruptors”, clearly stating that more businesses need to adopt Digital transformation.
A forecast by Gartner in November 2017, revealed that IT spending in India would reach a total of USD 87.1 billion in 2018, an increase of 9.2% from 2017 estimated spending of USD 79.7 billion. In the forecast, the analyst firm suggested that businesses that do not move faster than their customers will be left behind. In this context, Indian small and medium businesses must embrace digital transformation as soon as they can to deliver break through value.