This partnership will play a key role in driving YLG’s customer retention and devising its acquisition strategy in existing and new markets including North India and Middle East
You Look Great (YLG), a leading chain of beauty salons in India, today announced the appointment of Capillary Technologies as its technology partner. This partnership will play a key role in driving YLG’s customer retention and devising its acquisition strategy in existing and new markets including North India and Middle East.
With over 61 stores across the country and a successful streak in offering premium homecare services in South India, the brand aims at augmenting its reach and offering personalized service to its consumers. By leveraging Capillary’s AI-powered Campaign Personalization Engine, YLG has witnessed a steady 7.2% growth in its revenue in the pilot phase of the partnership. Capillary’s platform will equip YLG build a strong customer relationship management (CRM), loyalty programs and analytics across various touch points.
Speaking on this partnership, Rahul Bhalchandra, Co-founder of YLG said, “This partnership enables us to reach out to our customers across touch points and garner their inputs for bettering our premium home and salon services. The detailed customer analysis that we get through Capillary’s AI powered solutions helps us understand preferences and thereby design new, innovative solutions and services for our customers. We are very pleased to team up with Capillary Technologies and we hope this partnership goes a long way as we expand our base in the northern part of this country and Middle East.”
Adding to this, Ganesh, COO, Capillary Technologies said, “YLG is one of the most trusted health and wellness brand that we have collaborated with. We are very glad that our solutions are helping them understand their customers’ preferences and build campaigns based on their needs and demands. With so many ways to reach your consumer today, it’s difficult to know the best way to communicate with them. Our campaign personalization engine has been a great asset to brands and we are confident this will drive efficiency and profitability for YLG.”
With AI powered campaign personalization and machine learning algorithms, YLG is able to boost and personalize its communication and marketing campaign, resulting in a record response rate from the customers as compared to traditional marketing. The technology tracks customer behavior and segments based on the preferred service be it at home or salon, their response to the campaign and then suggest a product or service accordingly with the time slot in which it needs to be marketed.