Preaching Morality

The idea of being good this time comes neither from a sense of morality nor because some strategy guru tells us that it is good business practice. It is being recommended by the global thought leaders because there is really no other option

Preaching Morality - CIO&Leader

You can take this opinion as an anticipatory move against the possible allegation—that we are trying to preach morality.

I want to start by clarifying that the CIO&Leader February 2019 Cover Story is neither a ‘preaching’—it is an account of what is happening—nor about morality. Morality cannot be preached. It is internal.

Ethics, on the other hand—and that is what our story is on—is about living up to a set of external expectations. And that set of external expectations is now in the making. That essentially is the story.

By the way, the idea of being good this time comes neither from a sense of morality nor because some strategy guru tells us that it is good business practice. It is being actively recommended by the global thought leaders because there is really no other option.

The deficit of trust is just too much. For any progress to happen—especially with disruptive changes—we simply cannot proceed without the trust. That is the reason why we must act.

Meanwhile, the Government has come up with the National E-commerce Policy draft. While the media is debating if it would help Indian companies compete against Amzaon and Walmart-owned Flipkart and data localization requirements, one thing has largely been ignored.

And that is—this policy will help brick and mortar stores to go more actively and seriously to online retail, as they will have a big advantage. Some of the inherent advantages of big e-tailers like Amazon and Flipkart will be neutralized.

What does this mean for retail and consumer product business CIOs? Just pull up your sleeves and get ready. The e-commerce initiative of your company is going to get serious and come your way sooner than you thought.

And you know you cannot just replicate their business model. The traditional retailers have to combine their existing strength and the new medium to create a differentiating proposition. The policy (if passed in this form) will give them a second chance.

To turn that into a winning proposition is up to them. And a lot of that depends on you.

Read the CIO&Leader February 2019 Issue


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