Sunder Madakshira, Head of Marketing, Adobe India shares his perspectives on the importance of customer experience in digital era
Sunder Madakshira, Head of Marketing, Adobe India talks about making customer experience one's business, relevance of unparalleled customer experience in digital era and Adobe's digital experience business.
He also highlights the role of great customer experience at every stage of customer journey which is now mainly online. Madakshira goes on to mention the importance of personalization in offering out-of-the-box customer experience.
He adds to how Adobe can help CIOs in their digital journey.