Apollo Tyres Accelerates Digitalization With SAP Cloud

Apollo Tyres Limited (ATL) has chosen SAP's "business transformation as a service" called RISE With SAP, to move their digital core to the cloud and become an intelligent and sustainable enterprise.

SAP, a provider of enterprise application software and cloud solutions, is helping global tire manufacturer Apollo Tyres Limited (ATL) to shift their digital core to the cloud and transform into an intelligent and sustainable enterprise. ATL has chosen SAP's "business transformation as a service" called RISE With SAP, which provides a comprehensive package of products and tools to accelerate companies' cloud journey, regardless of their size, industry, cloud readiness, customization, volume, or starting point. By adopting RISE With SAP, ATL is demonstrating its commitment to gain a competitive edge in the market and prepare for the future by simplifying processes, reducing costs, transitioning to net-zero emissions, and future-proofing its global supply chains.
“Agility and business innovation is crucial to address changing market dynamics and consumer expectations. It adds an extra dimensional layer to our efforts to reduce costs, improve processes, and nurture our top-line, bottom-line as well as green-line growth,” said Hizmy Hassen, Chief Digital Officer, Apollo Tyres Ltd. “SAP on Cloud adopts Business Transformation as a Service approach that aligns with our ambitious growth goals, further  consolidating our leadership in the domestic market and achieving the revenue goal of $5 billion by the financial year 2026.”
Under Apollo Tyres’ digitalisation efforts, moving to SAP’s integrated and secure cloud platform, will enable the company to secure the outer perimeter of its key systems, sweat its assets, innovate new products and services faster, and provide superior customer experiences.
“The Indian automotive industry today races towards a new world that is driven by changing consumer preferences and a pivot to a more sustainable world.” said, Manish Prasad, Vice President – Metal, Mining, Miscellaneous & Automotive Industry SAP India “Extending support to our long-time customer Apollo Tyres is timely, as cloud migration becomes the foundational enabler of any business transformation. We’re confident that SAP’s industry centricity and process will support their cloud journey and drive the next phase of growth for ATL.”

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