JM Financial partners with Google Cloud for new digital platform

Google Cloud and JM Financial have announced a strategic collaboration to help JM Financial build its retail digital customer base and improve its digital customer experience strategy. JM Financial is developing a new technology platform called blinkX, which will use Google Cloud as its primary backbone for infrastructure and analytics capabilities. blinkX will enable JM Financial to offer a wide range of products and services to digital retail consumers by leveraging Google Cloud's data and analytics capabilities. This will enable the company to better understand its customers, deliver personalized experiences, reduce customer churn, and increase customer engagement. Google Cloud Partners Niveus, Thoughtworks, and Lumiq will be key enablers in bringing these services live on the blinkX platform.

 

"We are excited to embark on this journey with Google Cloud to ensure that we can offer our products to not only our current customers, but also the next billion users. Our financial expertise, backed by Google Cloud technology, can deliver relevant and hyper-personalized experiences," says Gagan Singla, Managing Director of blinkX.