The surge highlights a 22.9% growth over the previous year and underlines the accelerating cloud technologies adoption and the expanding role of Artificial Intelligence (AI) in shaping business strategies.
The global public cloud services market experienced remarkable growth in 2022, reaching a total revenue of $545.8 billion. According to the International Data Corporation (IDC), Software as a Service – Applications (SaaS – Applications) emerged as the leading revenue source. In contrast, Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) witnessed substantial growth.
Cloud services providers like Microsoft, Amazon Web Services, Salesforce, Google, and Oracle continued to dominate the market, capturing over 41% of the total revenue.
AI revolutionizes cloud investments
Despite economic challenges, organizations recognize AI's potential to revolutionize their operations, leading to increased investments in AI-enabled cloud services. Rick Villars, Group Vice President, Worldwide Research at IDC, asserts that AI, driven by generative AI, has emerged as a dominant force in business planning and long-term investments. Cloud providers are crucial in evaluating and facilitating the adoption of AI enablement services. As companies prioritize digital transformation, the assessment and utilization of AI are becoming critical components of their strategies.
Foundational cloud services and digital-first strategies
While the overall public cloud services market experienced substantial growth, the revenue for foundational cloud services, which support digital-first strategies, outpaced the market growth. Foundational cloud services, including IaaS and PaaS, provide a cloud innovation platform that enables enterprises to leverage widely deployed compute services, data/AI services, and app framework services to drive innovation. IDC predicts that spending on foundational cloud services will grow faster than the overall cloud market as organizations accelerate their shift toward digital business.
High-performance infrastructure and AI software
Cloud providers invest significantly in high-performance infrastructure, catalyzing migrating enterprise applications from on-premises to the cloud. This infrastructure also creates a solid foundation for deploying AI software at scale. Dave McCarthy, Research Vice President of Cloud and Edge Infrastructure Services, emphasizes that these investments unlock new opportunities for application migration and AI software deployment. Enterprises can leverage the cloud to enhance operational efficiency and accelerate innovation.
The rise of Generative AI and smart apps
IDC's research director, Lara Greden, highlights the increasing prioritization of generative AI capabilities in organizations' intelligent app strategies. Businesses are beginning to prioritize adopting AI-enabled applications, while those already leveraging AI are well-positioned to evaluate the integration of generative AI capabilities. The next generation of SaaS applications is expected to harness AI advancements, offering unprecedented personalization, customer experience, and operational efficiency improvements. These developments will redefine functional markets across industries.
The dominance of SaaS
SaaS – Applications stay the most significant part of the cloud software market, projected to surpass $547 billion by the end of 2023. Frank Della Rosa, Research Vice President of SaaS, Business Platforms, and Industry Cloud at IDC, attributes this growth to changing market conditions, increased cloud spending, and rapid supplier innovation. The convergence of AI with SaaS applications is set to deliver significant performance improvements, enabling enhanced personalization, customer experience, and operational efficiency. Industries across the board will benefit from these advancements.
The global public cloud services market continues to experience exponential growth, fueled by the increasing adoption of AI and digital transformation initiatives. SaaS – Applications, IaaS, and PaaS emerged as crucial revenue generators, indicating the diverse needs of organizations. Cloud providers, such as Microsoft, Amazon Web Services, Salesforce, Google, and Oracle, have consolidated their market dominance, capturing significant revenue. As businesses prioritize cloud investments and embrace AI technologies, the cloud ecosystem will continue to evolve, enabling organizations to accelerate their digital journeys and unlock new opportunities for innovation and growth.
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