By 2030, video is projected to dominate enterprise and public data flows. For most leaders, it’s a storage and security nightmare. Naresh B Wadhwa, Vice Chairman and Managing Director at Videonetics narrates how the world manages, authenticates, and extracts intelligence from video while keeping cost and trust at the core.
When you’ve spent over three decades shaping the digital backbone of global enterprises, from pioneering networking at Wipro to steering Cisco India and scaling Arista Networks across Asia, stepping into a new challenge is less about reinvention and more about convergence. For Naresh Wadhwa, now the CEO of Videonetics, India’s leading video analytics and management company, this moment is about building a world-class product company from India that can stand shoulder to shoulder with global giants.
“Our goal is obvious: we want to be a global product company out of India, challenging the best in the world while keeping cost, efficiency, and intelligence at the heart of our solutions.” – Naresh Wadhwa.
From Networks to Intelligence: A Career of Firsts
Wadhwa’s career mirrors the evolution of technology itself. He began in the late 1980s, when connecting computers was considered radical, and built Wipro’s communications division from scratch. He later led Cisco India through a phase that gave birth to its Bangalore Globalisation Centre, now one of the most significant innovation hubs outside the U.S. His stint at Arista enabled him to create a multi-country footprint in the Asia-Pacific region. Now, with Videonetics, he is betting on the exponential rise of video data as the next frontier of intelligence.
The Video Data Explosion
Globally, 80% of all internet traffic is video, and this percentage is expected to continue rising. Every smart city, enterprise campus, and public infrastructure project generates massive video streams that need to be stored, managed, secured, and analyzed in real-time. But storing terabytes of high-resolution feeds for 30 days, as required by many authorities, is an immense cost and infrastructure challenge.
Videonetics’ edge lies in its ability to intelligently compress, tag, and retrieve video. Rather than storing endless hours of empty footage, the system can pinpoint events, extract relevant moments, and make retrieval instantaneous, powered by AI but built for efficiency.
Tackling Deepfakes and Security
One of the thorniest issues of our era is trust in digital content. Deepfakes and AI-generated videos pose a threat to both public safety and enterprise credibility. Videonetics is collaborating with global agencies and police forces to integrate timestamping and authentication at the source, ensuring video evidence is both legally defensible and tamper-proof.
Wadhwa sees this as part of a larger responsibility: “We are not just making cities safer. We are ensuring enterprises can derive operational and business intelligence from video, optimizing costs, improving compliance, and making faster decisions.”
Cloud, Cost, and Customer Choice
For many enterprises, the debate isn’t whether to use video analytics, but where to host it. Sensitive industries, such as banking, oil & gas, or quick-service restaurants, may avoid public cloud services due to brand and security risks. Videonetics’ cloud-agnostic approach works seamlessly across public, private, and hybrid environments, offering flexibility without compromise.
The Road Ahead: Doubling Every Two Years
Videonetics is already present in 15+ countries and aspires to double its business every two years. Wadhwa envisions not just public safety solutions, but also enterprise-grade business and operational intelligence platforms helping leaders make sense of data that would otherwise remain invisible.
For India’s tech ecosystem, Videonetics represents a shift from a service-led to a product-led approach. It is also a statement of confidence: that Indian engineering can create global-first IP, set international standards, and address one of the fastest-growing challenges of the digital age.
For C-suite leaders, the message is clear: video is no longer a passive surveillance tool; it is an active source of intelligence, competitive advantage, and risk mitigation. The enterprises that can harness it effectively will lead in safety, efficiency, and trust.