Sricheta Das has joined Branch International as Head of Marketing for India, marking a key leadership appointment as the company accelerates its growth in the Indian market.
In her new role, Sricheta will lead user acquisition and retention, growth and lifecycle marketing, strategic partnerships, and brand-building initiatives for Branch in India. She will also oversee social, content, and PR strategies, strengthening Branch International’s positioning as a trusted digital financial services platform.
Prior to joining Branch International, Sricheta held senior leadership roles at Kinara Capital, where she served as Vice President – Strategic Partnerships & Digital Lending and Vice President – Digital Lending, driving digital credit growth and ecosystem partnerships. Before that, she spent over three years at KreditBee, leading partnerships, strategic alliances, and personal loan businesses, contributing to scale and market expansion.
Her career also includes a long and impactful stint at Bajaj Finserv, where she progressed across multiple roles in product management, sales, and portfolio leadership, gaining deep experience in retail lending, consumer finance, and business transformation. She began her professional journey in content and learning solutions, building a strong foundation in communication and customer-centric thinking.
With a strong blend of fintech, lending, partnerships, and growth marketing expertise, Sricheta Das’s appointment is expected to play a pivotal role in expanding Branch International’s footprint and driving sustainable growth across India.