UTI Mutual Fund, one of the leading fund houses in India, today announced the launch of VAANI (V.A.A.N.I – वाणी), a pioneering voice-first, human-like AI agentic solution for its contact centre operations. This landmark deployment positions UTI Mutual Fund as the first fund house to implement agentic AI-based contact centre technology, reinforcing its commitment to digital innovation and superior customer experience.
VAANI represents a significant leap forward in customer service automation, with UTI Mutual Fund targeting 79% automation of inbound calls in 2026. The bilingual AI agent seamlessly assists callers in both English and Hindi, handling a comprehensive range of interactions including generic queries, account-related assistance, process-driven requests, and investor education.
Unlike traditional chatbots or IVR systems, VAANI delivers consistent, intelligent, and human-like interactions that reduce dependency on live agents while maintaining premium, standardised 24×7 assistance. The agentic AI technology enables the system to understand context, make decisions, and provide personalised responses that mirror natural human conversation patterns.
Speaking on the launch of VAANI, Mr. Vetri Subramaniam, MD & CEO, UTI AMC, said, “For us, innovation is not only about adopting new technology, but also about how we can enhance investor experience through meaningful digital transformation. VAANI represents our commitment to bringing in modernization and customer-centricity. By becoming the first Indian fund house to deploy agentic AI in our contact centre, we’re not just automating processes—we’re reimagining how investors interact with us. We strongly believe that this innovation will enable us to engage swifter and better with our investors. We see this as an important step towards our vision to keep building a more responsive and technology-led investor ecosystem.”
The deployment of VAANI is powered by VoicingAI, an enterprise-grade agentic voice AI platform that specializes in transforming contact centre operations for large-scale enterprises. VoicingAI’s technology has been specifically designed to handle the complex requirements of regulated industries like financial services, where accuracy, compliance, and customer trust are paramount.
“We’re honored to partner with UTI Mutual Fund on this groundbreaking initiative,” said Abhi Kumar, Co-Founder of VoicingAI, adding that, “VAANI showcases the true potential of agentic AI in the financial services sector. What sets this deployment apart is not just the automation rate, but the quality of interactions—natural, contextually aware, and genuinely helpful conversations that investors deserve. UTI’s vision to be first-to-market with this technology demonstrates real leadership, and we’re excited to help them set a new standard for customer experience in the Indian asset management industry.”
The deployment of VAANI is expected to deliver multiple benefits including significantly faster query resolution times, enhanced customer satisfaction scores, and optimised operational efficiency. By automating routine interactions, UTI’s live agents will be freed to focus on complex, high-value customer interactions that require specialised expertise and human judgment.
This initiative aligns with UTI Mutual Fund’s broader digital transformation strategy, demonstrating the organisation’s proactive approach to leveraging artificial intelligence and machine learning technologies to stay ahead in an increasingly competitive financial services landscape.
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