Kulmeet Bawa has been appointed as Managing Director and Group Vice President for India and the SAARC region at ServiceNow, marking a significant leadership move to strengthen the company’s regional presence and enterprise strategy.
Kulmeet brings decades of leadership experience across enterprise technology, SaaS, and digital transformation. Most recently, he served as Chief Revenue Officer for SAP BTP at SAP, and earlier as President & Managing Director for SAP Indian Subcontinent, where he played a key role in expanding cloud and enterprise adoption.
He has also held senior leadership roles such as President & Managing Director at Adobe South Asia and Director – Government & Healthcare at Microsoft, driving large-scale business growth and strategic partnerships.
Beyond corporate leadership, Kulmeet is also the Founder of Aurion Growth Partners, focused on building growth platforms for AI and enterprise SaaS companies, and has contributed to industry bodies such as ASSOCHAM.
In his new role at ServiceNow, he will lead regional strategy, customer engagement, and ecosystem expansion, with a focus on accelerating digital workflows and AI-led enterprise transformation across India and the SAARC region.