Atul Ahuja has joined Elastic as Area Vice President and General Manager for India.
In this role, he will lead Elastic’s India business operations, drive market expansion, deepen enterprise customer relationships, and accelerate growth across the region.
Prior to this, he was Founder & CEO at P E E R A Information Technology Consultants, where he advised emerging technology organizations on go-to-market strategies, market access, and business scaling across Asia Pacific and the Middle East.
Earlier, he spent over a decade at Noventiq in multiple leadership roles, including Global Head – Data&AI, Cloud Platforms and Senior Vice President – Asia Pacific, Middle East & Africa, managing large-scale regional P&L responsibilities and global GTM initiatives.
He also held senior sales leadership positions at Citrix Systems and Microsoft, building deep expertise in enterprise sales, alliances, and strategic customer engagement.
With decades of experience across cloud, AI, cybersecurity, and enterprise technology markets, he brings strong capabilities in scaling businesses, driving revenue growth, and leading high-performing regional teams.