Vini Batheja has been promoted to Head of Marketing – AI at Tata Consultancy Services (TCS), based in Mumbai.
Batheja has been with TCS for nearly five years and previously served as Global Marketing Head – Cybersecurity. In this role, she was responsible for driving growth for TCS Cybersecurity through marketing and communications, including market positioning, stakeholder communications, joint go-to-market programs with technology partners, thought leadership, content strategy and integrated marketing campaigns.
Prior to joining TCS, Batheja spent nearly six years at Gartner, where she held leadership roles including Global Account Director and Senior Account Director. She was responsible for strategic account relationships, account planning, business growth and helping technology business leaders strengthen their go-to-market strategies.
Earlier, she spent six years with Dun & Bradstreet, holding roles including Senior Manager – Economic Analysis Group/Sales and Marketing Solutions Group and Unit Manager – Economic Analysis Group. Her responsibilities included revenue ownership, go-to-market strategy, thought-leadership marketing, content development and marketing communications.
Batheja began her career in financial services at HSBC as Portfolio Relationship Manager – Receivables Finance & Factoring, where she worked with large corporate clients on structured financing solutions and portfolio growth.
With experience spanning AI, cybersecurity marketing, technology, thought leadership, strategic accounts and go-to-market strategy, Batheja brings a broad marketing leadership background to her new role at TCS.
We wish Vini Batheja all the very best in her new role.