Adishri Charla has joined PeopleStrong as Senior Vice President – Marketing, further strengthening the company’s leadership as it scales its HR tech footprint across India and global markets.
In her new role, Adishri will lead brand strategy, demand generation, go-to-market execution, and integrated marketing initiatives to accelerate growth and deepen enterprise engagement.
Prior to PeopleStrong, she spent over seven years at UiPath, most recently serving as Director and Head of Marketing – India & South Asia. During her tenure, she led regional marketing strategy, enterprise demand generation, and customer engagement programs, driving strong pipeline growth and market expansion across automation and AI-led transformation initiatives.
Earlier, at Oracle, she led Journey to Cloud marketing for Systems & Converged Infrastructure in India, owning go-to-market strategies, integrated campaigns, and account-based marketing initiatives. She successfully drove significant pipeline impact through targeted campaigns and customer advocacy programs.
She also held global and regional marketing roles at IBM, where she managed worldwide marketing initiatives, demand generation programs, competitive positioning, and marketing analytics to strengthen pipeline visibility and revenue realization.
Adishri began her career in financial services with HSBC Bank, building strong foundations in client acquisition, portfolio management, and performance-driven sales.
With deep expertise across B2B marketing, enterprise demand generation, cloud and automation positioning, and revenue-aligned marketing strategy, Adishri’s appointment marks an important step in PeopleStrong’s continued growth journey.