Shreya Bhatnagar has been appointed as Head of Marketing, India at Automation Anywhere, strengthening the company’s regional marketing leadership as it continues to expand its presence in the Indian market.
In this role, she will lead go-to-market strategy, demand generation, brand positioning, and enterprise marketing initiatives to drive growth and market adoption across India.
Prior to this, she was serving as Head of Marketing – India & SAARC at Jamf, where she led strategic marketing across demand, brand, and community, focusing on enterprise growth, account-based marketing (ABM), and developer engagement initiatives.
Earlier, she held leadership roles at Broadcom, where she led enterprise field and partner marketing across APAC markets and worked closely with the VMware ecosystem to drive pipeline growth and partner-led revenue.
She also spent over four years at VMware, driving enterprise and account-based marketing strategies, multi-cloud GTM programs, and large-scale demand generation campaigns across India.
With a strong background in enterprise marketing, ABM, partner ecosystems, and digital demand generation, Shreya Bhatnagar’s appointment underscores Automation Anywhere’s focus on scaling its marketing efforts and strengthening its enterprise footprint in India.