Bishwaroop Chakraborty has been promoted to Associate Marketing Director at Tata Communications.
He has been with Tata Communications for over four years, previously serving as Deputy General Manager – Marketing, where he led marketing and thought leadership programs across key focus areas including Customer Experience, AI & Cloud, Cybersecurity, and Next-Gen Connectivity.
In his role, Chakraborty has led field marketing initiatives across digital demand generation, events and account-based marketing, while working closely with Sales, Product, Large Deal Support and Bid teams to drive revenue-focused marketing programs.
During his tenure, he contributed to a 30% year-on-year increase in the marketing funnel and a 15% rise in sales closures through targeted campaigns and strategic collaboration.
Prior to Tata Communications, Chakraborty served as Senior Product Marketing Manager at HighRadius, where he led content and go-to-market strategy for three flagship products and generated a USD 50 million pipeline.
He has also held roles at Tata Communications as Senior Manager – Demand Generation & Alliances, Genesis BCW, Newgen Software Technologies, Confederation of Indian Industry and McCormick India.
In his new role as Associate Marketing Director, Chakraborty will continue to build on his experience across marketing strategy, demand generation, thought leadership, digital activation and go-to-market initiatives.
We wish Bishwaroop Chakraborty all the very best in his new role.