In his new role, he will lead the global digital and technology strategy for Unilever International, driving digital transformation, technology innovation, enterprise platforms, customer experience, data-driven decision-making, and AI-enabled business initiatives to accelerate growth across international markets.
Prior to this promotion, he served as Chief Digital & Information Officer – Personal Care & Customer Experience, HUL, where he led the digital agenda across Personal Care, Customer Experience, eB2B Shikhar, Route-to-Market, eCommerce, Modern Trade, and M&A technology initiatives, enabling business transformation through technology.
Earlier, as Director, Head of IT – Customer Experience, South Asia, he was responsible for driving the digital agenda for Hindustan Unilever Limited (HUL) and Unilever South Asia customers, leading technology initiatives focused on customer engagement and digital commerce.
Before that, he served as Technology Lead – Customer Development, UniOps, South Asia, overseeing the complete technology landscape for HUL’s secondary sales under the Customer Experience pillar, delivering technology solutions that strengthened sales operations and customer engagement.
He also held the role of Senior IT Manager – Customer Development, GeoIT South Asia, where he managed Distributor Management Systems (DMS), mobility platforms, digital payment initiatives, and enterprise systems supporting customer development operations.
Earlier, he served as Head of IT – Unilever Nepal, leading the technology function for Unilever Nepal while also supporting B2B, HR, and corporate systems for HUL.
Prior to that, he was Assistant IT Manager – Customer Development, serving as the IT business partner for customer development and leading IT innovation projects across mobility and customer finance.
He also worked as IT Business Partner for Unilever Sri Lanka, supporting business transformation initiatives before moving to the India business.
He began his journey at Unilever as Senior IT Executive and later IT Executive, supporting manufacturing operations across HUL’s Doom Dooma (Assam) and Haldia (West Bengal) factories. During this period, he led IT operations, supply chain transformation projects, manufacturing systems, and business partnering for supply chain and finance functions.
With nearly two decades of experience at Unilever spanning digital transformation, enterprise technology, customer experience, eCommerce, route-to-market, supply chain technology, manufacturing systems, digital payments, and IT leadership, Pinkustar brings deep expertise in leveraging technology to drive business growth, operational excellence, and customer-centric innovation across global consumer goods markets.