Three Ways Cloud is Improving Customer Experience

Ever since the cloud rose to popularity in the 2000s owing to its various advantages over traditional computing, businesses have been embracing it with open arms. Fast forward to 2022, the popularity and demand for the cloud haven’t declined but are constantly growing further. In fact, studies by Gartner suggest that 85% of businesses will have shifted to the cloud considering it a significant operational resource by 2025.

Moreover, cloud computing has become an inseparable part of every technology used, be it accessing our data online or running an application requiring cloud assessment, Our technology and applications are literally governed by the cloud. So it is no longer a term concerning only IT departments and tech-savvy nerds. Before diving any deeper, let us first make ourselves aware of the indispensable IT innovation termed as ‘cloud’.

A lucid and yet comprehensible explanation suggests cloud computing as on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. In other words, different computational functions are distributed over virtual space which causes no physical clutter and provides exceptional free working out space. Since the gradual acceptance of the cloud in business applications, it has now become an integral part of most business models in today’s competitive market. In today’s article, we will be discussing a few of the cloud’s applications for enhancing user experience.

Following are three crucial contributions of the cloud in improving user experience:

  1. Differential and integration viewpoint of a complex application

One of the most important advantages of the cloud is that it fragments a piece of application into several parts (each of which constitutes the cloud) which enables the user to monitor its data and discern the application with less complexity. It is an instrumental approach when a company is new, and the managing IT expertise is less. The differentiability of a function or application clears out any inaccuracy that might have appeared in an application and thereby any related optimization could be brought about without bothering the application as a whole. Furthermore, the separable attribute of cloud computing allows customization using decision engines that leverage machine learning algorithms making the application more flexible.

A greater significance of the cloud is understood when these smaller fragments of the cloud add up to an integrated unit which is the actual application. The integrated version of the application gives the user greater visibility, accessibility and transparency into customer and operational data. In simple words, the fact that a cloud consists of smaller units and can be easily integrated into its whole identity enables the data to be easily analyzed by the user.

  1. Unlimited space

There is no space restriction in cloud storage as opposed to any other data storage devices. One of the most frustrating things for a device (and subsequently its user) is the poor storage and lack of options in storage extension. Storage extension is rather a strenuous errand for we cannot afford to replace our whole storage unit since we do need our older data. Extension by adding new storage drives (or any other storage hardware) often pressurizes the processing unit. Meanwhile, by using storage facilities of the cloud, we can remove any unwanted data by merely logging out of the storage identity and extending it by signing up for a new empty storage identity (which is usually done via public or private or hybrid storage clouds). The on-demand storage flexibility is one of the most fascinating features of cloud computation.

But the unlimited availability of space implies a significance larger than mere data storage. Apart from storing data, the cloud also provides an unlimited workspace, where different functions can be assigned at different sections of the cloud. This feature is of more importance to IT experts while the former is used by almost all of us.

  1. Cost Efficiency

It is quite obvious that cloud usage is very cost-efficient. There is almost zero expense in hardware for the cloud. In fact, companies can save up to an average of 15% of their IT costs by migrating to the cloud. The cost of cloud maintenance is very much business oriented. There are several examples which looks into the cost aspects of cloud in more detail, most of them concluding that cost savings depend on the type of activities supported and the type of infrastructure of the cloud.

Despite lower cloud expenses, you might notice that the cloud is totally internet dependent, which means your business may close after 21 hours but your cloud platform is always on, promising an all-time service availability to your customers on your behalf which renders the promise done by most cloud service providers of 24/7/365.


Cloud computing is one of the most precious tools in the IT field as well as in businesses. Though a few important advantages of the cloud were discussed above, the application of the cloud is infinite. Apart from being vital in the analysis of data and functions, it is also effective in attracting customers and increasing sales. The elasticity, the broad network access, the simplicity, and the reliability, all help ease complex tasks. This on-demand self-service is definitely a historic innovation in the field of technology.

To stay relevant in this techno-centric world, it becomes imperative to adopt to Cloud technology and stay competitive.

– The author is Founder and CEO, Rapyder Cloud Solutions. 

Share on

Leave a Reply

Your email address will not be published. Required fields are marked *