Juniper Research, the foremost experts in telecommunications markets, has launched the 2025 Future Leaders Index for telecommunications. In the Mobile Messaging category, Juniper Research identified 20 vendors expected to challenge the established leaders this year. The top three are:
The top 5 vendors for 2023:
- Sendbird
- Front
- Sleekglow

Source: Juniper Research
The Future Leaders Index is compiled through a process of appraisal; measuring levels of investment, innovation, marketing and product strength. The index identifies those vendors who have the potential to challenge the dominant players in both established and emerging markets.
The Telecoms 100 provides a unique insight into the future disruptors and potential emerging threats for more informed decision making. To discover the full list of future leaders, see the new report:
Vertical-specific Solutions will Attract SMEs
The mobile messaging market has undergone significant transformation over the last two years, including rising levels of fraud over SMS networks and the addition of iOS devices in the rich communications services market. The study found that future leading players, such as Sendbird and Front, are competing with leading players by developing vertical-specific messaging solutions; catering to service providers in key industries such as healthcare, retail and logistics. In turn, these players can grow their market share by offering the much-needed messaging management tools to capitalise on the growing demand for rich media messaging channels, such as RCS.
Research co-author Sam Barker remarked: “It is evident that supporting multiple messaging channels and implementing conversational AI is now not enough of a value proposition to attract new clients, especially smaller enterprises. Providing customised management tools for rich media will position these future leaders best to capitalise on a market set for substantial disruption in 2025.”