TWID, India’s leading rewards-based payment network, today announced the launch of its TWID UPI App, introducing a new era where every UPI payment becomes more rewarding. With this launch, TWID is blending the simplicity of UPI with the power of rewards, helping consumers unlock instant savings and exclusive loyalty benefits on their daily transactions.
The TWID UPI App brings three breakthrough features to Indian consumers:
- Aggregation of Reward Points – Users can now seamlessly link and manage their reward points from multiple banks, brands, and programs in one place. This makes reward points truly accessible and usable like never before.
- Pay with Rewards on UPI – For the first time, users can combine their reward points with UPI payments at checkout, converting points into instant savings and reducing out-of-pocket expenses.
- Introducing TWID Stars – India’s First Loyalty Program on UPI – With every UPI transaction on the TWID App, users will earn TWID Stars, creating a consistent and rewarding payment experience. TWID Stars can be accumulated and redeemed across a wide range of merchant partners, making UPI payments even more valuable.
This seamless experience is built entirely within the existing UPI journey, requiring no change in behaviour for either merchants or users. It transforms scattered, often-expiring reward balances into real money, available at the moment of purchase. By positioning “Pay with Rewards” as a natural extension of digital transactions, Twid is bridging a long-standing gap between reward programs and actual purchasing power.
“TWID has scaled phenomenally well in the Online Merchant Payment ecosystem with the help of its ecosystem partners – Issuers, Merchants and Acquirers. With the launch of this app, Twid is adding a new dimension to India’s offline merchant digital payments landscape by turning reward points into 365-day savings for Scan & Pay payments too,” said Amit Koshal, Co-founder & CEO of Twid. “At TWID, we are on a mission to turn rewards into a real currency of choice. With the TWID UPI App, we’re not just enabling payments, but making every transaction more meaningful. Consumers will now experience the combined power of UPI and rewards in one seamless journey, earning and saving every time they pay. Our aim is to build a more flexible, interoperable, and inclusive payment ecosystem – where consumers have more choice, and businesses unlock more value.”
Twid’s platform currently supports over 1,00,000 online and offline merchants—including leading names like Swiggy, JioMart, MakeMyTrip, BookMyShow, MyJio, Ixigo, ConfirmTKT, Vi, redBus, McDonald’s, Licious and more.
—and is connected to issuers with reward pool exceeding $2.3 billion. The company has partnered with around 15 issuers, including major partners such as IndusInd Bank, Yes Bank, BOB Card, Flipkart SuperCoin, Zillion, Jupiter Jewels, CRED and more.
Its latest feature, introduced via the Twid app, is now live in collaboration with these merchants for UPI payments—enhancing platform value for issuers by boosting the visibility and utilisation of loyalty programs, while offering merchants a powerful new incentive layer that drives footfall, conversions, and customer engagement. In 2024 alone, Twid enabled the redemption of nearly 3 billion points. With plans to onboard 5,000 new merchants this year, the company aims to dramatically scale both accessibility and usage of reward-to-cash redemption.
Backed by marquee investors including Google, Rakuten Capital, BEENEXT, Peak XV (Surge), and JAFCO Asia, and as part of the NPCI’s Network Partner Program, Visa Accelerator Program, Twid continues to build category-first infrastructure for India’s growing digital payments market. Traditionally, reward points have remained locked within issuer ecosystems—fragmented, underutilised, and hard to spend. With the launch of this app, Twid intends to bridge the gap between loyalty and liquidity, allowing consumers to treat reward points as real digital money for everyday purchases.