Claudius Crasto has been promoted to Executive Vice President & Head – Innovations | Digital | Design & AI at Bajaj Life.  

In this expanded leadership role, he will drive enterprise innovation, digital transformation, design systems, and AI-led initiatives, focusing on enhancing customer experience, accelerating product innovation, and building future-ready digital capabilities.  

Prior to this, he served as Senior Vice President & Head – Innovations Digital & Design Experience at Bajaj Life, where he led digital experience transformation and innovation programs.  

Earlier, he held multiple leadership roles within the organization including Vice President and Head – Innovations & Digital Experience and Associate Vice President and Head – Innovations and Digital Assets, contributing to conversational AI, product design, and digital ecosystem development.  

Before joining Bajaj Life, he worked at PNB MetLife India Insurance Co. Ltd as Associate General Manager – Innovations & Idea Lab and Chief Manager – Innovations, where he led innovation programs, digital experimentation, and customer-centric initiatives.  

He also spent over eight years with ICICI Prudential Life Insurance Company Limited in various roles across e-commerce, service quality, analytics, and business excellence, driving customer experience transformation and digital adoption.  

Earlier in his career, he worked with Hutchsion 3 Global Services (H3GS) and Stream Global Services, building foundational expertise in customer experience, operations, and technical support.  

With over two decades of experience across digital innovation, AI, customer experience, product design, and enterprise transformation, he brings deep expertise in building scalable, customer-centric digital ecosystems.

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