Arpita Sengupta has joined Autodesk as Director of Marketing for India, bringing extensive experience in technology marketing, go-to-market strategy, demand generation, communications, and channel marketing.
Prior to joining Autodesk, Arpita served as Director of Marketing and Communications at Red Hat India, where she led the field marketing team across India and South Asia, along with Brand and Communications. As part of the India and APAC marketing leadership teams, she focused on building high-performing teams, driving demand generation, strengthening customer engagement, and improving conversions across digital and physical channels.
During her tenure at Red Hat, she was also recognized with the TOP Marketing Region of the Year award multiple times.
Earlier, Arpita held several leadership roles at VMware, including Solutions Product Marketing Head and Solutions Marketing Leader. She led product and solutions marketing, market positioning, demand-generation campaigns, go-to-market readiness, product launches, partner enablement, and pipeline development.
She has also held roles at Hewlett Packard Enterprise as Worldwide Product Manager and at IBM India, where she worked across market segmentation, product marketing, channel enablement, and the IBM Systems Storage portfolio.
Earlier in her career, Arpita worked with Hewlett-Packard in product marketing, sales operations, and account management roles, and began her professional journey with Oriel Technologies as an IT Sales Consultant.
With more than 20 years of experience across technology marketing, product marketing, channel strategy, communications, sales enablement, and go-to-market programs, Arpita brings strong expertise in building demand, accelerating pipeline, strengthening partner ecosystems, and connecting marketing strategy with business growth.