Beyond Snack, India’s leading banana chips brand, has secured $8.3 million in a Series A funding round led by 12 Flags Group, a consumer business-focused fund established by Rakesh Kapoor, the former global CEO of Reckitt Benckiser. Existing key investor NAB Ventures also participated in this round, increasing its stake in the company. Japanese VC firm Enrission India Capital and other existing investors, including Faad Network, also joined. The fresh funds will be used to drive Beyond Snack’s expansion into new territories, foster product innovation, and strengthen its supply chain infrastructure.
“Banana chips have often been underrated due to lack of innovation and right technology, but in reality , they are one of the most delightful snacks out there. Hence we decided to drive that innovation and bring the latest technology in banana chips,” said Manas Madhu, Founder of Beyond Snack. “Our banana chips redefine the snacking experience—delicately thin, irresistibly crispy, and bursting with bold, mouthwatering flavors. They’re more than just a snack; they’re a treat for the senses.”
He added, “This new investment empowers us to bring the unique taste of Beyond Snack banana chips to even more snack enthusiasts across the country, elevating their snacking moments to a whole new level.”
Beyond Snack has previously raised $4Million from NAB Ventures, 100X VC, Faad Network, and notable angel investors. The company is already the top-selling banana chips brand across leading e-commerce and quick commerce platforms, with a retail footprint of 20,000 outlets.
“I have never really liked traditional banana chips. They are normally thick, oily and get stuck in the teeth. But then I tried Beyond Snack, and I was gobsmacked by how delicious, crispy, and uniquely flavoured they were. They have captured my taste buds, and as it turns out, also the taste buds of millions across India,” said Rakesh Kapoor, Founder of 12 Flags Group. “We are incredibly excited about the opportunity to partner with the Beyond Snack team. Our investment in Beyond Snack is not just about value creation and growth. It’s also about celebrating and promoting one of India’s homegrown brands. We look forward to seeing how this collaboration will drive innovation, sustainability, and bring joy to snack lovers everywhere.”
“We’re excited to deepen our partnership with Beyond Snack. This Follow-on investment underscores NABVENTURES’ confidence in Beyond Snack’s exceptional performance and its innovative approach to the industry” said Ashish Choudhury, CIO – NABVENTURES LTD. “Beyond Snack is currently deepening backend integration and streamlining its supply chain, further enhancing its efficiency and sustainability within the Agri value chain. This strategic move aligns perfectly with NABVENTURES’ vision of driving innovation and fostering a robust and sustainable Agri & Food system.” Ashish added.
“We’re thrilled to support Beyond Snack on their journey and look forward to seeing their crispy creations win over taste buds everywhere!” said Enrission India Capital CEO, Mr. Yusuke Kakimoto.
Beyond Snack’s journey began when co-founders Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman united with a vision to revolutionize banana chips and elevate them to global standards. Committed to maintaining the highest hygiene standards through advanced food
processing technology, the company produces its banana chips using superior raw materials and the finest quality bananas. Catering to “Better-For-You” conscious consumers, Beyond Snack’s products are free from artificial colors and synthetic flavors. Alongside the classic salted flavor, Beyond Snack offers a range of exciting flavors, including Peri Peri, Salt and Black Pepper, Sour Cream & Onion, and Parsley. The brand recently launched a Kerala banana chip variant cooked in coconut oil.
Beyond its domestic success, Beyond Snack has rapidly expanded its global footprint. Currently available in 12 countries, the brand is exploring new international markets, where it has seen strong demand for its products. With export opportunities on the rise, the company aims to further tap into international markets to drive global growth.
“Our presence in 12 countries is just the beginning. The global savory snack industry is experiencing a surge, and we are eager to expand further to capitalize on this growing demand. We believe Beyond Snack’s unique offering has the potential to resonate with consumers worldwide,” added Madhu.
Launched in 2020, Beyond Snack gained widespread attention after being featured on the highly acclaimed TV show Shark Tank India Season 1. During the show, Ashneer Grover and Aman Gupta recognized Beyond Snack’s tremendous potential and invested in the brand. Since then, Beyond Snack has experienced exceptional growth, tripling its reach within six months of the investment.
