How launch of Meta AI on WhatsApp could aid enterprises

Meta recently launched its AI chatbot on WhatsApp in India for its limited users. The data collected will help the AI get better, while helping the enterprises lessen the distance between business and user

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Meta, Meta Platforms, Inc., a technology conglomerate has finally launched Artificial Intelligent chatbot on Whatsapp in a few selected countries, including India. The American company announced in February that the company is building “a new top-level product group” to integrate generative AI into its services used by billions of users, according to TechCrunch.

The tech giant initiated the testing of text-based AI tools on WhatsApp and Messenger with ChatGPT-styled conversational bots in February of this year. While it primarily caters to user needs, enterprises can also tap into these features for areas such as sales and customer support.

What can Meta AI do

Unlike typical user-to-user conversations, interactions with the Meta AI chatbot are not encrypted. Typically personal messages and calls remain end-to-end encrypted, meaning not even WhatsApp or Meta can see or listen to them. This is because these conversations are used to train the AI, allowing it to learn and improve over time. The AI feature is currently only available in English. 

The Meta AI chatbot like OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot, allows the users to ask questions on various topics, generate images, have complete conversations, get information and much more.

“Meta AI can only read and reply to questions that mention @Meta AI, not any others. As always, your personal messages and calls remain end-to-end encrypted, meaning not even WhatsApp or Meta can see or listen to them.,” says Meta.

Users can update their apps to check if they have received the update and check for the latest update available on the Play Store. According to India Today, users can use Meta AI in both persona and group chat on Whatsapp.

Also read: Gaudi 3: Intel’s latest move in enterprise AI

Meta for enterprises

The Meta AI, currently being rolled out for users on WhatsApp, insert “holds significant potential”holds significant potential for enterprises, insert “particularly”particularly small businesses that directly insert “engage in”engage in sales and user experience. Here are some ways enterprises are already leveraging the Meta AI in various ways:

Content Moderation: According to Emerj Artificial Intelligence Research, Meta uses AI to detect and remove offensive content from its platforms. This is particularly useful for maintaining a safe environment for social media platforms and online communities​.

Virtual and Augmented Reality: Meta’s Oculus utilizes AI for immersive virtual reality experiences. By employing computer vision algorithms, Meta AI can track user movement in real time, enhancing the VR experience, which is crucial for gaming and interactive training applications. 

Smart Devices Integration: According to Meta, its Ray-Ban smart glasses integrate AI to understand visual inputs from the built-in camera, allowing users to interact with their environment in innovative ways, such as asking for information about objects they see or getting assistance with tasks like writing captions for photos​. 

AI Accelerators for Data Centers: Meta has developed AI accelerators, such as the MTIA v1, designed to enhance the performance of AI workloads in data centers. These accelerators improve the efficiency of operations like model training and inference, which are fundamental for businesses dealing with large-scale AI tasks.

The use cases for Meta AI are set to expand, much like Google’s Gemini, and OpenAI’s ChatGPT. Enterprises are eagerly exploring AI-powered tools to enhance their services, simplify user experiences, and streamline data management. The potential applications of AI span across almost every sector, and we are just scratching the surface. 

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