BlinkX Launches India’s First Gen AI Lab to Personalise Client Engagement

BlinkX, the digital stockbroking arm of JM Financial, announced the launch of BlinkX Gen AI Lab, one of the first of its kind in the stock broking industry. The state-of-the-art lab aims to drive consistent innovation by leveraging a suite of AI-driven technologies to enhance customers’ experiences and operational efficiencies.

The BlinkX Gen AI Lab, based in Mumbai, has a dedicated team of in-house researchers and developers who aim to drive consistent innovations to deliver personalised trading strategies, risk management, portfolio optimization, and faster decision-making capabilities to customers. For example, the AI-driven Hyper Personalised Nudge Engine will send personalized nudges to customers based on their behavior and channel preference – building industry-first use cases using highly processed customer data from Machine Learning models. The lab has already initiated multiple AI-driven projects focused on Customer Behavioural Models, Real-Time Analysis, Advanced-Data Infrastructure, Automated Customer Engagement, and Marketing.

“We are thrilled to introduce the lab, which will play a crucial role in our strategy to provide exceptional client servicing,” said Gagan Singla, MD at BlinkX by JM Financial. “The capabilities developed here will allow us to anticipate client needs and deliver tailored solutions that enhance their trading experience. For instance, our Customer-Activity Prediction Model will help us understand and segment clients based on their trading patterns, enabling us to offer precise and timely nudges. This means we can proactively support our clients, offering insights and recommendations that are uniquely suited to their trading behavior.”  

Soumya Pattanayak, Associate Director, MarTech, AI and Digital Marketing, BlinkX by JM Financial added, “The launch of BlinkX Gen AI Lab represents a major advancement in our AI capabilities. One of our standout innovations amongst many, is the Automated Creative Commentary Generation which will deliver personalized, real-time content tailored to each client’s portfolio and relevant market events. This means clients will receive timely updates and insights specific to their investments, helping them make more informed decisions.”

Engagement doesn’t stop when the market closes.Through the BlinkX Gen AI Lab, the company has also introduced BlinkX Insights, a GPT equivalent for financial information. This model excels in various natural language processing tasks, like identifying entities, generating information from data, and analyzing semantics. Open to everyone, BlinkX Insights serves as a Chat GPT equivalent for stocks, empowering users to make data-driven, AI-led decisions, significantly enhancing their financial strategies.

The launch of the Gen AI Lab represents a pivotal step for BlinkX as it continues to push the boundaries of innovation in the broking industry. By integrating advanced AI technologies, BlinkX is not only enhancing the customer experience but also setting new standards for operational excellence and security. The company reaffirms its dedication to delivering superior value and staying ahead of industry trends, ultimately paving the way for a smarter, more efficient future in broking.

Share on