From Cloud Waste to Cloud Efficiency: Navigating the Path to Cost Optimization

Deepak Mittal,
CEO and Founder,
CloudKeeper

When groundbreaking technologies like Generative AI and Blockchain are reshaping how businesses and industries operate, cloud computing has emerged as the backbone supporting their widespread adoption.

This, in turn, enhances the importance of cloud cost optimization. From navigating complex service offerings to struggling with limited cost visibility, businesses face a host of cloud cost challenges. Let’s dive into some of the biggest concerns businesses still face when it comes to managing cloud costs effectively.

The Pay-as-you-go Myth

There could be a common misunderstanding about the concept of “you pay for what you use”. Cloud providers charge based on the resources you provision and reserve, not just actual usage. Over-provisioning and under-utilization of resources are hence the major contributors to unnecessary cloud costs. No wonder why cloud waste is the top concern for businesses in the State of FinOps Report, 2024.

An Ocean of Services and Pricing Models

As businesses bring up new use cases, cloud providers respond with a broader array of services. While businesses adopt these offerings rapidly, it often results in a complex infrastructure with fragmented resources and inefficient architecture. Adding to the complexity, cloud pricing models are notoriously intricate, with numerous variables and frequently changing policies.

Knowing Where Your Money Goes

Lack of clear visibility adds another layer of difficulty. It’s like trying to make sense of your infrastructure while seeing through foggy glasses. Without a comprehensive visibility framework, it’s hard to track expenses, spot inefficiencies, and optimize how resources are used.

Less-obvious Cloud Cost Pitfalls

There are certain hidden cost drivers that quietly accumulate significant cloud costs and impact a company’s bottom line. For example, Data egress fees, while transferring data out of the cloud, can lead to significant costs. Other major contributors are unchecked expiry of free-tier services, storage costs, migration costs, network connectivity costs, and forgotten instances.

Multi-cloud Comes into Play

According to the recent State of the Cloud Report, almost 89% of organizations have a multi-cloud setup, and almost 73% use a hybrid cloud. While this offers unmatched benefits, such as selecting the best features from various cloud providers and keeping sensitive data secure, they come with increased complexity.

Without extensive expertise and cloud-agnostic tools they could also lead to unexpected data transfer costs, security risks, and service compatibility issues.

The Right Way Ahead

While these challenges may seem familiar, overcoming them requires up-to-date strategies and expertise.

  • In-depth Cost Visibility – First and foremost, you need to deploy cutting-edge cost visibility tools. Gain deep insights into cloud spending, identify inefficiencies, and optimize resource allocation with greater precision.
  • Cloud Governance Policies – Use robust cloud governance policies to streamline resource management. This ensures that cloud usage aligns with your organization’s strategic objectives.
  • Power of Automation – Utilize automation to streamline tasks like provisioning and
    reservation management. Some solutions help perform multiple usage optimizations with
    just a click.
  • Refine KPIs and Metrics – Your KPIs need to be redefined to better measure and manage cloud costs. The focus should be on achieving internal alignment, streamlining data collection, and establishing governance.
  • Build Cost Optimization into the Culture – Fostering a culture of cost consciousness is essential for effective cloud cost management. This starts with enhancing collaboration between finance and engineering teams.
  • Multi-Cloud/Hybrid Cloud Expertise – For those unable to build and sustain an internal team, partnering with specialized cloud cost optimization service providers offers access to the latest expertise and multi-cloud strategies.

Conclusion

With cloud cost optimization, the core challenges have always remained the same—cloud waste, lack of visibility, and governance. But with relevant expertise and a culture where everyone’s a cloud cost evangelist, businesses can harness the full power of the cloud while keeping their finances happy and healthy.

Share on