Kladana, cloud ERP for SMEs, has introduced solutions tailored for e-commerce and direct-to-consumer brands. Designed for digital-first businesses and multi-platform marketplace sellers, this solution streamlines inventory, production, and sales management, providing businesses with a unified platform to manage complex supply chains and order fulfillment.
With India’s D2C market projected to reach $61.3 billion by FY27, Kladana empowers brands to scale in this competitive space. The ERP offers real-time inventory tracking across multiple warehouses and online stores, preventing stockouts and overstocking. Additionally, dashboards with analytics help identify top‑selling products and forecast demand.
What’s New for E-Commerce and D2C Businesses

Omnichannel Inventory Management
- Track inventory across warehouses, production sites, and online stores in real time.
- Prevent stockouts and excess inventory with built-in barcode generation, tracking, and bin storage for raw materials, finished goods, and WIP.
Automated Order Processing
- Process seamless fulfillment for B2B and B2C orders.
- Streamline order picking, invoicing, shipments, and receiving.
- Set reorder points for timely stock replenishment.
Integrated Manufacturing & Sales
- Deploy MTO manufacturing by receiving orders through your website and producing required goods using a single software.
- Manage the complete production cycle and sell directly with Kladana’s Online Order App.
- Send links to product catalogues with custom pricing to clients for automatic order generation — no website or marketplace required.
Third-Party Integrations
- Easily connect Kladana with e-commerce platforms like Shopify, WooCommerce, Ecwid, and Magento.
- Integrate Kladana with delivery services, accounting tools, and CRMs for a seamless, end-to-end business solution.
Advanced Analytics & Financial Insights
- Get real-time data on sales, profit margins, returns, and demand forecasts.
- Make data-driven decisions for sustainable growth.
Production & Manufacturing Management
- Manage production scheduling, Bill of Materials, and labour costs.
- Utilize Kladana’s Shop Floor App to streamline operations for production teams and managers.
Mrs. Aleksandra Malhotra, Director of Kladana in India, said, “E-commerce and D2C businesses operate across multiple sales channels, including domestic and international marketplaces, websites, and apps. As brands grow, they often struggle with accurate sales, order, and stock management. Our cloud ERP simplifies these complexities, allowing founders to focus on growth. Marketplace sellers, in particular, can scale effortlessly with omnichannel automation. By unifying inventory, production, and sales, we give businesses full control over their operations.”
Kladana continues to revolutionize SME automation, ensuring e-commerce and D2C brands stay ahead in the evolving digital landscape.