Neutral Digital – a pioneer in immersive digital experiences, is
featured at the Paris Air Show 2025 – the world’s premier aerospace event – through
high-profile collaborations with Qatar Airways and All Nippon Airways (ANA), in partnership
with Acumen. While maintaining a behind-the-scenes role, Neutral Digital’s work takes centre
stage in client showcases – most notably through immersive installations with Qatar Airways
and launch content for ANA.
Featured Highlights at PAS 2025
Qatar Airways – The Evolution of QVerse
At the Qatar Airways Pavilion, visitors engaged with the latest iteration of QVerse, the
award-winning immersive platform developed by Neutral Digital. This VR and web-based
solution continues to serve as a cornerstone in the airline’s digital commerce strategy, enhancing
engagement and delivering measurable returns.
Among the most talked-about experiences was The Orchard – a photorealistic 3D recreation of
the verdant indoor garden at Hamad International Airport. The tranquil, interactive installation
offered aendees a ‘try-before-you-fly’ moment, complete with meticulously rendered flora and
ambient effects. Also on display was Sama Focus Mode, a real-time interactive demonstration
that extended the immersive depth of the QVerse ecosystem.
ANA – Redefining Business Class through CGI
Neutral Digital also brought ANA’s innovative business class cabin – the Room FX aboard the
B787-9 – to life through high-fidelity CGI and 3D animation. The studio artfully blended
technological precision with narrative design to convey the elegance and innovation of Japanese
craftsmanship. The new seat, the first of its kind, combines a spacious, minimalistic structure
with a refined, intuitive mechanism – offering passengers an unparalleled sense of space and
comfort.
“The Paris Air Show marked a significant moment for Neutral Digital – it allowed us to
demonstrate how immersive technologies are revolutionising aviation marketing and passenger
engagement,” said Christian Grou, Co-Founder & CEO – Neutral Digital.
“This event not only showcased our clients’ innovation, but also served as a launchpad for
future collaborations. As the web evolves into a 3D-first environment, we remain commied to
helping mobility brands create immersive, data-rich experiences that deliver real business
value.”
With a strong legacy in architectural visualisation and more than 25 years of aviation
experience, Neutral Digital operates at the intersection of design, technology, and commercial
transformation. Its platforms go beyond storytelling tools – they are mission-critical digital
assets that improve conversion rates, elevate customer engagement, and optimise digital
commerce operations.
From its scalable Cabinly product visualiser to AI-powered content automation, Neutral
Digital’s cuing-edge solutions are also being adopted across rail, urban mobility, hospitality,
and destination marketing sectors.
As mobility brands around the globe seek deeper, more human-centred engagement strategies,
Neutral Digital continues to lead the way – one immersive experience at a time.