
Oracle Corp announced new AI agents and generative AI features for its Oracle Fusion Cloud Sales platform on Wednesday, seeking to reduce administrative work for sales teams and boost personalized customer engagement.
Unveiled at the Oracle CloudWorld Tour event in Dubai, the enhancements leverage data from finance and supply chain systems to generate holistic account overviews and customized outreach recommendations. In the press release, the company said its upgraded capabilities, part of Oracle Fusion Cloud Customer Experience (CX), are immediately available to customers.
“Sales processes have become overcomplicated, and with so many administrative tasks, sales teams struggle to find the time for effective customer communication,” Rob Tarkoff, Executive Vice President and General Manager for Oracle Cloud CX, said in the press release. “The new AI agents and generative AI capabilities within Oracle Cloud Sales eliminate many of these rigid and time-consuming tasks.”
Four new AI-driven tools:
- Customer Engagement Agent – Helps craft targeted emails that bypass spam filters, allowing sales teams to adjust tone and calls-to-action for specific audiences.
- Customer Records Agent – Summarizes key account activity, organizes meeting notes, and automatically updates records for seamless internal collaboration.
- Customer Intelligence Assistant – Draws from sales, finance, and supply chain data to provide a comprehensive snapshot of an account, including sentiment and contract status.
- Multilingual Support – Translates sales content in real time, helping teams engage with customers across different regions in multiple languages.
According to technology research firm Gartner, GenAI is beginning to reshape sales tools, with an expected 50% cut in the time spent on prospecting and meeting preparation by 2026 for organizations that integrate AI-embedded technologies.
Oracle Cloud CX, part of the Oracle Fusion Cloud Applications Suite, uses embedded AI to help marketing, sales, and service teams analyze connected data. The goal, Oracle said, is to improve operational efficiency and deliver more meaningful customer experiences.