CEO, Zoho
Zoho is doubling down on low-code and no-code development tools as part of its push to attract enterprise customers, the Indian software giant revealed at a recent media briefing in Bengaluru.
Traditionally popular among small and mid-sized businesses, Zoho now sees low-code capabilities as essential for driving adoption in larger organisations, especially in the context of digital transformation and growing skills shortages.
Speaking at the event, Praval Singh, Zoho’s VP of Marketing & Customer Experiences, explained that businesses increasingly need rapid software customisation and implementation flexibility to stay competitive. “Enterprises today aren’t just looking for quicker deployments, they need agile software that adapts swiftly to evolving business processes and demands,” he said.
Zoho’s VP of Marketing & Customer Experiences
Zoho’s low-code and no-code tools empower business users without extensive coding knowledge to quickly build or adapt software solutions, significantly reducing deployment times. This approach directly addresses the shortage of skilled developers, one of the biggest hurdles facing enterprises today. “Low-code tools allow companies to achieve more with fewer technical resources, enabling business users to take greater ownership of their digital solutions,” added Singh.
CEO Mani Vembu emphasised that low-code is critical for Zoho’s expansion beyond the SMB segment into larger enterprises. Zoho is supplementing its popular Zoho One suite with new “domain-specific platforms” tailored specifically to the needs of larger companies.
To complement its low-code strategy, Zoho is further embedding advanced artificial intelligence capabilities into its products. Praval Singh highlighted that Zoho’s AI engine already addresses multiple business use cases – from predictive analytics to automationand will soon integrate “Agentic AI” assistants that enable even greater process automation.
Zoho also underscored its commitment to regional expansion, particularly in APAC, the Middle East, Europe, and Latin America, establishing local offices and dedicated teams to better support enterprise customers. India is currently Zoho’s second-largest market after the US, and according to Singh, it may soon overtake it given the rapid adoption among large Indian companies.