ElevenLabs, a global leader in AI-driven voice and audio innovation, has built a real-time voice agent for Meesho, one of India’s largest e-commerce marketplaces. Using ElevenLabs’ Text to Speech technology, Meesho’s AI voice agent manages over 60,000 customer calls per day, delivering empathetic, human-like support at scale – across languages and use cases.
With a diverse user base across India, especially in the tier 2 & 3 cities, Meesho required a voice solution that was intuitive, relatable, and easy to understand. ElevenLabs’ AI voicebot, offering clear, natural-sounding conversations in both Hindi and English, was selected for its superior voice quality and human-like tone. Pilot testing showed a marked improvement in user engagement and satisfaction. ElevenLabs collaborated closely with Meesho to ensure smooth integration and rapid deployment, delivering hands-on support throughout the process.
Talking about this partnership, Siddharth Gupta, GM – New Initiatives, Meesho said, “Our goal was to create a voice experience that truly feels human – and ElevenLabs helped us achieve that. The clarity, warmth, and tone of the voice played a key role in building trust with our users at scale. We’re excited about the future and look forward to solutions that enable even deeper emotional expression through voice.”
Siddharth Srinivasan, GTM India, ElevenLabs said, “Voice AI is changing how businesses in India interact with their customers. Meesho’s deployment shows what’s possible when multilingual, natural-sounding speech becomes the interface; not just for convenience, but for trust. This isn’t a feature layer – it’s infrastructure for customer engagement.”
Since launch, the Meesho voicebot has demonstrated high accuracy and reliability, effectively handling spikes in call volume during peak seasons. With access to a range of voice options, Meesho was able to tailor the AI experience to better align with customer expectations and preferences.
For digital-first e-commerce platforms, voice-first conversational AI is emerging as a powerful channel for user engagement enhancing accessibility, deepening customer trust, and delivering seamless support across diverse user segments.