The findings, based on SAP customer data from March 2024 to March 2025, were unveiled during the SAP NOW AI Tour held recently in Mumbai.
Indian businesses are moving decisively beyond pilot AI programs to integrate artificial intelligence across core functions, delivering measurable outcomes, according to new analysis released by SAP India.
The findings, based on SAP customer data from March 2024 to March 2025, were unveiled during the SAP NOW AI Tour held recently in Mumbai. The study highlights key AI use cases gaining traction in India, including AI-generated visual insights, language translation, sales order creation from unstructured data, process optimization, predictive forecasting, and natural language query capabilities.
“In any organisation, mission-critical operations are driven by the deep insights data can provide,” said Manish Prasad, President and Managing Director, SAP Indian Subcontinent. “SAP is enabling enterprises to evolve into intelligent, optimized businesses by embedding AI agents into their operational backbone.”
SAP, which has had a strong presence in India since 1996, partners with leading enterprises such as Mahindra & Mahindra, Asian Paints, Infosys, and Wipro, as well as fast-growing firms like Vahdam Teas and Wakefit. Its R&D arm, SAP Labs India, is the second-largest outside Germany and contributes significantly to SAP’s global goal of embedding 400 AI use cases across its business applications.
The recently launched SAP Business Cloud introduces advanced data and AI innovations, positioning companies to address complex operational challenges beyond routine automation. SAP’s agentic AI-powered Business Suite aims to offer real-time adaptability and predictive capabilities across finance, HR, supply chain, and customer experience.
Wipro has adopted SAP Joule for Consultants to enhance productivity through generative AI insights. “Even internally, we are embedding generative AI to enhance productivity and deliver sharper insights,” said Srinivas Sai Nidadhavolu, VP and Global SAP Practice Head at Wipro.
Prasad noted that SAP’s AI-led transformation equips Indian companies to “shift from hindsight to foresight,” enabling sustainable growth, smarter decision-making, and proactive customer engagement.