Rapoo, a global leader in wireless peripherals and accessories, has unveiled its strategic roadmap for the Indian market with an ambitious vision for FY25. The company is targeting a 40% increase in revenue, backed by a robust pipeline of product innovations, enhanced retail penetration, and strengthened channel partnerships. This announcement aligns with the rising demand in India’s digital accessory market for reliable, high-performance, and design-forward tech solutions.
In FY25, Rapoo plans to introduce over 30 new SKUs across wireless keyboards, mice, audio products, and gaming accessories. Each offering will be designed with a strong focus on long battery life, ergonomic comfort, and seamless performance—catering specifically to the evolving needs of India’s digital-first users. While quality remains a core tenet of the brand, Rapoo products are also priced affordably, ensuring value for the end-user without compromising on performance.
Commenting on the company’s India strategy, Mukesh Chaudhary, Country Head – India & SAARC at Rapoo, said: “India remains one of our top-priority markets globally. With increasing digitization across every household and workplace, there’s a tremendous opportunity for reliable, user-friendly tech products. Our FY25 vision is to build to a 25% market share, accelerate growth through innovation, and bring world-class wireless solutions to every corner of India.”
Rapoo is also significantly expanding its offline presence. The brand is already available in more than 4,000 touchpoints across India and aims to further strengthen its reach with a strong emphasis on Tier 2 and Tier 3 cities. This expansion is central to Rapoo’s mission of serving the next wave of India’s digital adopters, many of whom reside outside traditional metropolitan hubs.
In 2025, Rapoo is also looking to offer customized enterprise solutions, allowing businesses to experience tailored implementations of its top-notch products—bridging functionality, design, and cost-efficiency. Simultaneously, Rapoo is enhancing its channel ecosystem by deepening engagement with distributors, modern retail outlets, and leading e-commerce platforms. This approach is designed to ensure faster product availability, wider customer access, and a more integrated brand experience across the country.
With this aggressive growth strategy and an expanding product portfolio, Rapoo is well-positioned to solidify its leadership in the Indian peripherals market and become a household name in digital accessories.